Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.
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Details
ISBN: 1603429891
ISBN: 9781603429894
Physical Description:271 p. : ill., charts ; 19 cm.print
Publisher:North Adams, MA : Storey Pub., c2012.
General Note: Includes index.
Formatted Contents Note: Mapping your dream. Identify your dream business ; Dream business fundamentals ; Working for your vision ; TLC ; Goals and intentions ; Benchmarks ; Get some help? -- Planning for success. Types of business models ; Business plan preliminaries ; Do you manage your time, or does your time manage you? ; The nuts and bolts of business plans ; Know your marketplace (or marketing!) - Putting it all together : your marketing plan -- What do you male, and how do you make it? : having a production plan -- Money, money, money -- Budgets and budgeting -- Profit and loss -- Money and how to get some -- Making it all legit -- Professional support and where to find it.