Asking questions about food advertising
Book |
Cherry Lake Publishing,
Ann Arbor, Michigan :
[2015]
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Centennial | BUS J PERDE 2015 | Business & Finance - General | Copy hold / Volume hold | Available |
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Details
- ISBN: 9781633625358 (hosted ebook)
- ISBN: 9781633625198 (pdf ebook)
- ISBN: 9781633625037 (pbk. : alk. paper)
- ISBN: 9781633624870 (hardcover : alk. paper)
- Physical Description: 32 pages : color illustrations ; 25 cm.print
- Publisher: Ann Arbor, Michigan : Cherry Lake Publishing, [2015]
- Bibliography, etc. Note: Includes bibliographical references and index.
- Formatted Contents Note: Introduction -- Who creates and pays for advertisements? -- Who is the target audience? -- What is the text of the advertisement? What is the subtext? -- What tools are used to grab a viewer's attention? -- What values and lifestyles are represented? -- Wrapping up (or helping others become smart media users).