Publisher:Minneapolis : University of Minnesota Press, c2006.
Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- Doing good by running well : the race for the cure and the politics of civic fitness -- Stamping out breast cancer : the neoliberal state and the volunteer citizen -- Imperial charity : women's health, cause-related marketing, and global capitalism -- The culture of survivorship and the tyranny of cheerfulness