How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
Book |
Smithsonian Books,
Washington, DC :
[2013]
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Welland Main | 659.1936173 Mel | Adult Non-fiction | Copy hold / Volume hold | Available |
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Details
- ISBN: 9781588343932 (hardcover) :
- Physical Description: 226 pages : illustrations ; 24 cmprint
- Publisher: Washington, DC : Smithsonian Books, [2013]
- Copyright: ©2013
- Bibliography, etc. Note: Includes bibliographical references and index.
- Formatted Contents Note: What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The Rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The Crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest.