Describes the early life of Ray Kroc, the businessman who turned McDonald?s restaurants into an international chain, explains how he built the business, and discusses his later life and the charities he supported.
Formatted Contents Note: A born salesman -- Growing up -- Moving around -- The multimixer -- Meeting the McDonalds -- First franchise -- Building a business -- The big sale -- Getting creative -- Just for kids -- Part of the community -- Beyond the arches.