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Flamin' hot : the incredible true story of one man's rise from janitor to top executive Book
Book | Portfolio/Penguin, New York : [2021]

  • 1 of 1 Copy Available at Libraries in Niagara Cooperative (Show)
  • 1 of 1 Copy Available at Niagara-on-the-Lake Library System
  • 0 current holds with 1 total copy.
Place Hold
Branch Call Number Location Holdable? Status
Niagara-on-the-Lake 3010 MON Adult New Non-Fiction Copy hold / Volume hold Available

"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Monta©łez wasn't supposed to have bigdreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when onenight, at 28, Monta©łez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Monta©łez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Monta©łez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Monta©łez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a systemstacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"--

  • ISBN: 9780593087466 (hardcover)
  • ISBN: 0593087461 (hardcover)
  • Physical Description: pages cm.
  • Publisher: New York : Portfolio/Penguin, [2021]

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