The He-Man effect : how American toymakers sold you your childhood
Book |
First edition. |
First Second,
New York :
2023.
- 1 of 1 Copy Available at Libraries in Niagara Cooperative
- 0 current holds with 1 total copy.
| Branch | Call Number | Location | Holdable? | Status |
|---|---|---|---|---|
| Grimsby | GN 741.5 Bro | Graphic Novel | Copy hold / Volume hold | Available |
About
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
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Details
- ISBN: 9781250261403
- Physical Description: 258 pages : chiefly illustrations (black and white) ; 22 cmprint
- Edition: First edition.
- Publisher: New York : First Second, 2023.
- Bibliography, etc. Note: Includes bibliographical references.
Related
Subjects
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Toys >
United States >
Marketing >
History >
20th century >
Comic books, strips, etc.
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Toy industry >
Moral and ethical aspects >
Comic books, strips, etc.
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Toy industry >
Corrupt practices >
Comic books, strips, etc.
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Television advertising >
Moral and ethical aspects >
Comic books, strips, etc.
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Child consumers >
United States >
History >
20th century >
Comic books, strips, etc.
-
Toys >
Psychological aspects >
Comic books, strips, etc.