Introduction: Build a brand on solid foundation -- 1. The new road to success is paved with good branding -- 2. Welcome to the Serhant brand strategy system -- Phase one: Discover your core identity. 3. It's time to think bigger: creating your brand vision -- 4. The and behind your brand: finding your superpower -- 5. How to be the one: brand personality -- 6. Creating your visual identity the right way -- 7. A very short chapter that will ensure you never take a bad photograph ever again -- Phase two: Consistency is key. 8. The five families: Facebook, Instagram, LinkedIn, YouTube, and TikTok -- 9. Consistent content, your new best friend -- 10. Authenticity: the key to long-lasting connections -- 11. TMI and other ways to ruin your brand -- Phase three: Shout it from the mountaintop -- 12. The power of amplification -- 13. Partnerships: the art of a good hookup -- 14. Get ready to be transformed.